COMMUNICATIONS

Successful marketing materials cannot simply be transplanted from Europe to China without recognition of the cultural nuances. It applies to your branding, your website, your brochures – down to every detail.

There are countless stories of wrong interpretation of marketing messages by the Chinese audience. Your marketing approach and corporate identity will be most effective if appeals to local psychologies and cultural sympathies.

What seems obvious or goes unnoticed by Westerners will not always be the same for Chinese clients. Basic elements such as colour codes, the hierarchy of content and the appropriate choice of images for example, are often surprisingly different in China. Optimising the choice of visual and textual elements used to present your business will be key in successfully reaching your target audience.

Chinese Original, with its unique integrated solution can help you to tap into the subtleties of local communication nuances and make your company stand out for the right reasons.

Branding & Communication Strategy

Branding and communication mistakes are common, especially for new comers and can lead to serious misunderstandings or even failure to reach objectives. Chinese Original helps you set out a clearly defined communication strategy and establish a consistent branding approach across all Chinese speaking regions (mainland China, Hong Kong, Taiwan, Singapore).

Website Localisation

Online marketing in China does not simply involve translating your English website to Chinese. In fact, your success in China will depend on your ability to revise the key elements of your website (layout, content, functions) and adapt them where appropriate, whilst at the same time recognising the benefit of a consistent appearance between Western and Chinese versions.

Copywriting & Translation

China is a country of literature. You cannot simply translate what works in the West to China. The ancient Chinese culture and language system requires a much subtler approach and in-depth knowledge.

Copywriting will be a crucial part of your communication strategy. A few words, carefully selected have the power to dramatically enhance your message and maximise your impact on a Chinese audience. With the right words you can also boost your search engine optimisation and ensure you reach all the right people.

Brochures

The content of your brochurse and publications requires careful and precise translation, especially when dealing with technical terms.  However, beyond a pure translation exercise, expressing true culture awareness in your text is crucial in demonstrating your commitment to attracting Chinese clientele and underlining your company’s image as a serious international firm.

Your brochures and publications should also complement your corporate visual guidelines to ensure consistency throughout your communication strategy and an equally appealing message to your Chinese audience.